Launches & brand activations · Bucharest, Romania
What you approve on the render is what you get on site.
A product launch with a thousand guests. A pop-up store that has to work as a shop and as an experience at the same time. An event in an open field, with no infrastructure at all, for a thousand people.
The hard part is not the idea. It is that it has to work eight hours a day, for days, with hundreds of people touching it, in a place where you are not allowed to drill anything and where the build happens at night.
What it includes
- Turning the concept into something that can be built, installed and operated
- Spatial planning and 3D, including venue selection where needed
- Product zones, press zones, installations built for social content
- The interactive layer: screens, sensors, mechanisms, light, sound
- Venue logistics — permits, build windows, floor and surface protection
- Crew on site for the whole run, not just the install
- Dismantling, storage and relocation when the activation travels
How we work with you
- 01
Directly with the brand,
when you want one partner who carries the whole thing, from brief to the last day of the activation.
- 02
As the execution partner for the agency,
when the concept is yours and you need someone who builds and runs it without getting between you and your client. We have done this for years, fully white-label where needed — which is why most of our projects never appear anywhere with our name on them. The agencies we work with are on the homepage.
Projects
Samsung Galaxy Z Flip & Fold 6 launch
Over 1,000 guests, 400+ VIPs, live concerts. We were in from pre-implementation: we turned the concept into buildable 3D environments, supported venue selection and delivered the full setup — product areas, LED press zones, social media installations, entertainment spaces.
See the project →Samsung — Join the Flip Side
A launch built around a surprise moment where guests swapped their phones on the spot. Venue management, stage design, branding and full operational execution.
See the project →H&M designer collection launches
Over 500 guests per edition, several editions. Brand events combined with temporary pop-up stores that had to work both as showcase and as shop.
See the project →VICHY — The Collagen House
A brand activation delivered with Line Agency.
See the project →Bayer Agro Arena series
Up to 1,000 farmers per event, across several cities, in open fields with no existing infrastructure: structures, power, stage, branding, flow — raised from nothing and moved fast between regions.
See the project →