Bayer
Bayer Agro Arena Event Series
National series of large-scale outdoor field events bringing farmers directly into live crop environments.
2017–2026Roadshowoutdoor events
1,000
Participants / Event
3,000+
Total Visitors
Multi-City
Format
Outdoor
Setup Type
Scale and Audience
Up to 1,000 participants per event · 3,000+ total visitors · Multi-city delivery
Partner Agencies
Direct client relationship
Role of HexagonX
End-to-end delivery: temporary structures, power, staging, branding, and event flow coordination.
Description
Each edition required the temporary creation of a fully functional event setup in open fields, without existing infrastructure. Hexagon X coordinated rapid transitions between locations under compressed timelines.
Gallery
Project Video
0:00 / 0:00
Bayer Agro Arena Events