Samsung
Samsung Join The Flip Side
Experiential launch for Galaxy Z Flip & Fold 5 series with live phone-switch moment. Multiple Webstock 2024 awards.
300+
Guests
50%
Participation Rate
2024
Year
INNA
Artist
Recognition
Silver Award@Webstock 2024
Best experiential campaign
Bronze Award@Webstock 2024
Special projects
Bronze Award@Webstock 2024
Best digital strategy
Scale and Audience
300+ guests · 50% participation in live stunt · 2024
Partner Agencies
Leo Burnett
Role of HexagonX
Venue management, stage design, event branding, and full operational execution with INNA live performance.
Description
The event centred on a surprise phone-switch moment, inviting guests to exchange devices for new Galaxy models in real time, requiring precise coordination of stage timing and artist management.
Project Video
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