Samsung
Samsung Galaxy Z Flip & Fold 6 Launch
Large-scale outdoor launch introducing Galaxy Z Flip & Fold 6 and positioning Galaxy AI as a practical lifestyle tool. Gold Award at Webstock 2024.
1,000+
Guests
400+
VIPs
3
Concerts
2024
Year
Recognition
Gold Award@Webstock 2024
Best experiential campaign
Scale and Audience
1,000+ guests · 400+ VIPs · 2024
Partner Agencies
Leo Burnett
Role of HexagonX
Pre-implementation 3D environments, venue selection, spatial planning, and full physical setup of product areas, LED press zones, and entertainment spaces.
Description
The event brought together over 1,000 guests within a multi-zone environment supporting live product interaction, influencer content, press visibility, and three live concerts.
Gallery
Project Video
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