Line Agency
VICHY - The Collagen House
Developed for Vichy as part of a global strategy to bring consumers closer to the science behind its products, “Casa Colagenului” was a pop-up experience designed to launch Liftactiv Collagen Specialist 16. The initiative translated complex dermatological innovation into an accessible, immersive format, positioning the brand at the intersection of beauty and science.
Scale and Audience
+500 visitors, content creators, specialists, consumers
Partner Agencies
Line Agency
Role of HexagonX
In partnership with LINE Agency, Hexagon X led the full spatial transformation of the venue, delivering production, build, and technical setup for the experience. The team ensured seamless execution across all rooms and touchpoints, creating a cohesive and immersive visitor journey.
Description
Hosted at Doro 16 over four days, the project transformed the entire venue through a full location takeover, reimagined as a multi-room, museum-like experience. Visitors were guided through a curated journey translating collagen science into interactive, sensory installations—featuring oversized structures, tactile elements, workshops, consultations, and product testing. With over 500 visitors, the activation turned a complex scientific topic into a memorable, hands-on brand experience.